The Biden administration collaborates with leading tech companies to establish a nationwide cybersecurity certification and labeling program. Its goal is to empower consumers in selecting secure smart devices, less susceptible to hacking.
U.S. Cyber Trust Mark initiative, compared to the Energy Star program for appliance energy efficiency, will be managed by the Federal Communications Commission, with industry participation being voluntary.
Anne Neuberger, the deputy national security adviser, said in a pre-announcement briefing that Americans will be able to confidently determine the cybersecurity of internet- and Bluetooth-connected devices.
Major industry players like Amazon, Best Buy, Google, LG Electronics USA, Logitech, and Samsung are among those involved.
Certain devices such as baby monitors, home security cameras, fitness trackers, TVs, refrigerators, and smart climate control systems that meet the cybersecurity standards set by the U.S. government will display the “Cyber Trust” label, represented by a shield logo, starting from the following year, according to officials.
FCC Chairwoman Jessica Rosenworcel stated that the “Cyber Trust” mark will provide consumers with peace of mind and benefit manufacturers. To qualify for the mark, products must adhere to criteria set by the National Institute of Standards and Technology.
The FCC is initiating a rule-making process to establish these standards and is seeking public input. Participating devices will display logos and have QR codes for scanning to access updated security information.
According to the Consumer Technology Association, consumers can expect to see certified products at CES 2024 once the FCC finalizes the rules. Products with the Cyber Trust logo will require annual re-certification.
The Cyber Trust initiative was first announced in October during a meeting between the White House and tech industry representatives. It addresses the growing cybercrime concern resulting from the widespread use of smart devices, which can provide cyber intruders with access to home networks.